Why we changed our name, and what it means.

Formerly CD Advisory Group, Vimvest Advisors is our new name. Same people. Same service. New name. This was done to more closely align with our financial technology company, Vimvest, as well as preparing for future growth of wealth management offerings.

What does "Vimvest" mean? It's a common question. So let's answer it.

...prudently and beautifully wrapping finances in an exciting purpose, so as to accomplish personal financial goals.

"Vim" is a word typically heard in the phrase "vim and vigor." If you look up this phrase, you get ideas like vitality, energy, strength, and the like. The "vim" in the phrase focuses on the enthusiastic and energetic emotions.

The noun, "Vest", was used as early as the 17th century. Its became closely used with royalty, clergy, and the rich garments they would often be wrapped in. These vestments indicated a higher prestige, status, and role. Its verb form was used even earlier and included the idea of wrapping something into your possession.

We liked both of those ideas and put them together to create "Vimvest". This new word, as we define it, means prudently and beautifully wrapping finances in an exciting purpose, so as to accomplish personal financial goals.

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